Glosse

Glosse is an upscale nail studio focused on natural nail care, thoughtful design, and long-term nail health. As the studio continued to grow, the brand needed a digital presence that reflected its elevated in-studio experience and supported expansion beyond a single page website that focused solely on services and booking.

Services

Web Design Brand Identity Brand Design

Category

Beauty & Wellness

Tools

Squarespace Figma Sora FontSpace

Upscale nail studio brand identity and minimalist web design for Glosse Chicago.
Upscale nail studio brand identity and minimalist web design for Glosse Chicago.

Problem

Glosse’s existing website was a bright, single-page layout that no longer aligned with the studio’s positioning or growth. While functional, it limited how the brand could present its philosophy, team, and expanding offerings, and didn’t reflect the elevated experience of the physical studio.

Glosse’s existing website was a bright, single-page layout that no longer aligned with the studio’s positioning or growth. While functional, it limited how the brand could present its philosophy, team, and expanding offerings, and didn’t reflect the elevated experience of the physical studio.

Solution

I developed a new logo, visual system, and editorial design direction to support Glosse’s upscale positioning. The site uses restrained typography, minimal color palette, and curated imagery to create a calm, high-end experience that reflects the studio environment. The website was expanded from a single page into a multi-page platform, with dedicated sections for services, team, careers, and an e-commerce store. Services and booking were integrated so clients can request appointments directly from the services pages.

I developed a new logo, visual system, and editorial design direction to support Glosse’s upscale positioning. The site uses restrained typography, minimal color palette, and curated imagery to create a calm, high-end experience that reflects the studio environment. The website was expanded from a single page into a multi-page platform, with dedicated sections for services, team, careers, and an e-commerce store. Services and booking were integrated so clients can request appointments directly from the services pages.

Visual identity system including typography and color palette for a luxury nail salon.
Visual identity system including typography and color palette for a luxury nail salon.
Visual identity system including typography and color palette for a luxury nail salon.
Visual identity system including typography and color palette for a luxury nail salon.
Mobile-optimized booking interface for a high-end Chicago beauty studio.
Mobile-optimized booking interface for a high-end Chicago beauty studio.
Mobile-optimized booking interface for a high-end Chicago beauty studio.
Mobile-optimized booking interface for a high-end Chicago beauty studio.

More Work

More Work

More tailored projects.

More tailored projects.

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© 2024 Square Tailor

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© 2024 Square Tailor

Terms

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© 2024 Square Tailor

Terms

Privacy